Cezary Pazura promotes Cermag / Gallery for Interior Furnishing Proszkowska 54
The goal of the campaign was to entice customers, to purchase the premium products offered by the companies Cermag and Galeria Proszkowska (Cermag group). The only method of communication utilized in this campaign was radio. In order to have our ad stand out from the crowd of usual „Lektor” voices, we commissioned the well-known Polish actor Cezary Pazura. We used his very specific sense of humor and created a series of radio spots based on short cabaret scenes, which feature Cezary Pazura in the leading role. The radio advertisements were broadcast by local radio stations close to Cermag locations, and referenced the respective store in the area.
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