Zott - Belriso
New creative format in the visual campain
With the motto „Rice at the ready”, we created and carried out a new campaign for rice desserts from Belriso. The company ZOTT, to which the brand belongs, has refreshed the product line’s packaging and made it even better by utilizing personalized „flavour profiles”. It’s time for the world to know.
Since the World Cup was approaching, and everyone still believed in the Polish team’s chances, we figured that it was the perfect opportunity to have rice be the star of our campaign —but why rice, exactly?
Belriso is a dairy based dessert made with rice and refined with other flavors, but what sets it apart from other desserts available on the market, is that it has rice as its basis. This is exactly why we decided to center the campaign around rice. We have created an innovative format based on wordplay with rice, which served to stoke the fires in advance of the coming World Cup frenzy.
As part of the campaign, six commercials were created in which the rice character meets up with his friends from the packaging (for example: cherry, vanilla, or chocolate). The animated ad spots were not only seen on social media (Facebook and YouTube), but were also broadcast on the platforms VOD, Polska, TVN, and Onet.
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