During the 6th edition of the Pizza Festival we established the Pizza Festival Headquarters consisting of the chief of staff and his pat cat Carlos. They gave valuable advice to pizza hut fans on how to survive the festival.
Scenarios of the videos are based on internet users Ideas which they submitted in a contest on Facebook. In addition anyone who stroked the cat Carlos received a free refill which could be collected after ordering the pizza festival.
Within a month, we helped sell over 170,000 pieces of pizza.
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